An examination of the relationship between advertisements and TV programs

Frank Van Der Valk

Abstract


The aim of this research is to examine and analyze the relationship between the type of the advertisements and the programs broadcasted on TV. Different TV programs have been examined including the advertisements broadcasted. The results of the research found out correlation between the types of the advertisements and the TV programs broadcasted. This research can support the fact that the advertisements are selected based on the consumer groups watching each TV program.


Keywords


TV advertisements; consumer behavior; advertising

Full Text:

PDF

References


Armira, A., Armira, E., Drosos, D., Skordoulis, M. & Chalikias, M. (2016). Determinants of consumers behavior toward alcohol drinks: the case of Greek millennials. International Journal of Electronic Customer Relationship Management, 10(1): 14-27.

Bishnoi, V. K., & Sharma, R. (2009). The Impact of TV Advertising on Buying Behaviour: A Comparative Study of Urban and Rural Teenagers. JK Journal of Management & Technology, 1(1), 65-76.

Bollapragada, S., & Garbiras, M. (2004). Scheduling commercials on broadcast television. Operations Research, 52(3), 337-345.

Chalikias, M. & Skordoulis, M. (2014). Implementation of Richardson’s arms race model in advertising expenditure of two competitive firms. Applied Mathematical Sciences, 8(81): 4013-4023.

Chalikias, M., Kyriakopoulos, G., Skordoulis, M. & Koniordos, M. (2014). Knowledge management for business processes: employees’ recruitment and human resources’ selection: a combined literature review and a case study. In: Communications in Computer and Information Science. 466: Knowledge-Based Software Engineering: Proceedings of 11th Joint Conference on Knowledge-Based software Engineering - JCKBSE, Eds., Kravets et al. Volgograd, September 2014. Switzerland: Springer International Publishing, pp. 505-520.

Chalikias, M., Lalou, P. & Skordoulis, M. (2016). Modeling advertising expenditures using differential equations: the case of an oligopoly data set. International Journal of Applied Mathematics and Statistics, 55(2): 23-31.

Drosos, D., Chalikias, M., Skordoulis, M., Kalantonis, P. & Papagrigoriou, A. (2017). The Strategic Role of Information Technology in Tourism: The Case of Global Distribution Systems. In: Springer Proceedings in Business and Economics. Proceedings of the 3rd International Conference IACUDIT, Tourism, Culture and Heritage in a Smart Economy, Eds., Katsoni, V. et al. Athens, May 2016. Switzerland: Springer International Publishing, pp. 207-219.

Esslemont, D., & McLeay, N. (1993). The behaviour of television audiences during commercial breaks. Marketing Bulletin, 4, 12-18.

Hanspal, S. (2006). Channel-switching: a challenge to television advertisers. Delhi Business Review, 7(1): 71-79.

Kadlec T. (2002). Optimal timing of TV commercials: Symmetrical model. Czech Republic: Center for Economic Research and Graduate Education, Charles University.

Khouaja, F.B. & Bouslama, N. (2014). The impact of the program liking and the commercial’s position in relation to the program on the evaluation of television commercials by children. European Journal of Business and Social Sciences, 3(1): 33-46.

Kotwal, N., Gupta, N., & Devi, A. (2008). Impact of TV advertisements on buying pattern of adolescent girls. Journal of Social Science, 16(1), 51-55.

Lalou, P., Chalikias, M., Skordoulis, M., Papadopoulos, P. & Fatouros, S. (2016). A probabilistic evaluation of sales expansion. In: Proceedings of 5th International Symposium and 27th National Conference of HEL.O.R.S on Operation Research. Piraeus, June 2016. Piraeus: Piraeus University of Applied Sciences, pp. 109-112.

Norris, C. E., & Colman, A. M. (1993). Context effects on memory for television advertisements. Social Behavior and Personality: An International Journal, 21(4), 279-296.

Norris, C. E., Colman, A. M., & Aleixo, P. A. (2003). Selective exposure to television programmes and advertising effectiveness. Applied Cognitive Psychology, 17(5), 593-606.

Rouva, E., Lalou, P., Skordoulis, M. & Chalikias, M. (2016). Viral marketing analysis and evaluation: the case of the Greek consumer market. International Journal of Electronic Customer Relationship Management, 10(1): 28-38.

Teixeira, T. S. (2014). The rising cost of consumer attention: why you should care, and what you can do about it. Harvard Business School Working Paper, No. 14-055, January 2014.


Refbacks

  • There are currently no refbacks.