An examination of the relationship between advertisements and TV programs

Frank Van Der Valk


The aim of this research is to examine and analyze the relationship between the type of the advertisements and the programs broadcasted on TV. Different TV programs have been examined including the advertisements broadcasted. The results of the research found out correlation between the types of the advertisements and the TV programs broadcasted. This research can support the fact that the advertisements are selected based on the consumer groups watching each TV program.


TV advertisements; consumer behavior; advertising

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